Posts

Status Check

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 My area of interest today is in the Status Between 3ANC noise cancelling earbuds.  I have been aware of Status for a couple of years now, ever since I ran into one of their ads that talked about the unique design for their latest earbuds, which at the time were the Status Between Pros.  These earbuds and their successors, the Between 3ANC's, both feature 3 drivers that each take care of separate frequency ranges, allowing for more full and crisp sound reproduction.  The "Between" portion of the product line name refers to how they are between standard wireless earbuds, like air pods, and professional ear monitors for musicians, combining a high-end sound profile with user friendly features for an affordable price.  Their value statement was clear-- to make high quality audio devices at a consumer-friendly price.  I wouldn't say I'm quite an "audiophile", but I love good quality sound and don't really like excessive features on my earbuds.  As I was
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The Heinz Smile

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     In this post I will write about Heinz's "Smiles" campaign.  This campaign caught my attention, as it may have caught yours, because of its Joker-Like portrayal of the people in the adds.  The visual was so striking it caused me to investigate.  In their ad campaign there are a series of photos with different people eating foods lathered in Heinz ketchup.  The Photos show the people eating the foods with their lips covered in ketchup, much like the makeup classically seen in portrayals of DC's infamous villain, The Joker.  As we look into this ad campaign, we will dive into a case study on the advertising strategy and analyze details such as the adds relevance and what makes it unique, then critique their use of those strategies.      In the article I read on this campaign,  Case Study: Heinz's "Smiles" Campaign (2024) , the author strategically touches on several key reasons the add has been successful. First, they talk about how the add attempts to
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Bean Blog

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You may be wondering why I picked a stupid name like Ewan's Bean Blog for this page.  Part of it was to catch your attention-- this is for a marketing class after all. However, the name has meaning to me which says a lot about my character.  Over the summer I worked at a summer camp in Lebanon called Camp Tadmor.  At Tadmor we received camp names: mine was "Sensei Beans."  Under this name I made an impact on thousands of middle/highschoolers, and the team put under my care, and earned a reputation as a trustworthy and capable leader.  The name in association with the camp represents my love for adventure, seeing people grow and succeed, and my fun-loving nature. As an active person, I enjoy combat sports like wrestling and karate, and love going on adventures such as overlanding, road tripping, hiking, skiing, and camping.  I find my identity in Jesus and as a result serve my community and volunteer as a youth leader for my church.  My favorite thing to do in my down time
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